Insight that supports manufacturers, providers, health systems and pharmacies.

  • Pursuing a Path for Personalized Medicine

    As the healthcare market becomes increasingly driven to optimize outcomes and reduce waste, personalized medicine (PM) holds a great deal of promise for stakeholders across the continuum. Yet despite the allure of improving quality of care by targeting therapy, predicting disease course, mitigating risk and efficiently using scarce resources, personalized medicine still faces a number of barriers to widespread adoption.
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