Efficient Payer Account Management

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April 19, 2011
Tom Mullin

About This Video

Providing Product's Value

Watch as we discuss how manufacturers interact with payers, and how they can create the most compelling value proposition for their products. See how successful manufacturers have taken a more comprehensive look at what drives payer decision. Topics discussed include:

  • Market research detailing what payers think of their interactions with pharmaceutical manufacturers
  • How payers' opinions and experiences can help guide pharmaceutical manufacturers moving forward
  • How pharmaceutical companies can gain a realistic assessment of their current payer account management performance


Tom Mullin

Tom Mullin

As Senior Vice President of Customer Relations, Tm Mullin designs strategic plans and business development initiatives that expand Xcenda's partnerships with manufacturers commercializing innovative therapies both in the US and around the world. He leads a team of client and creative services associates whose work helps manufacturers maximize patient access within an increasingly value-oriented healthcare market. With 20 years of pharmaceutical industry experience, Mr. Mullin offers clients the unique payer marketing insights that only come from experience.

Mr. Mullin holds a Master of Business Administration in Marketing, a Bachelor of Science in Industrial Engineering, and a Bachelor of Science in Operations Management from Drexel University in Philadelphia, PA, where he received the Wall Street Journal Award for Academic Excellence.

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