Key Oncology Trends

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May 29, 2012
Mark R. Green

About This Video

Key Oncology Trends for Pharmaceutical Manufacturers

Watch as Dr. Mark Green discusses the latest trends in oncology as they relate to the perspective of a pharmaceutical manufacturer. In this video we discuss topics including:

  • How personalized medicine creates opportunity for pharmaceutical manufacturers
  • The role of traditional cancer therapy agents in personalized medicine
  • How patient reported outcomes come in to play for pharmaceutical manufacturers


Mark R. Green

Mark R. Green

Dr. Mark Green is chief medical officer of Xcenda, where he collaborates with manufacturers to gather strategic insight into how and why medical providers make the choices they do relative to patient treatment. Dr. Green leads the Network for Oncology Communication and Research (NOCR), a nationally represented group of nearly 8,000 academic, hospital, and community-based oncologists and hematologists as well as more than 1,600 mid-level providers and oncology nurses.

Prior to joining Xcenda in 2007, Dr. Green was medical director for the Network for Medical Communication and Research and a clinical professor of medicine at the Medical University of South Carolina. Previously, he held numerous faculty positions at the University of California San Diego School of Medicine.

Dr. Green received his undergraduate and medical degrees from Harvard University and did post-graduate training at the Beth Israel Hospital in Boston, the National Cancer Institute and Stanford University.

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