Personalized Medicine


New Realities in Oncology

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How personalized medicine impacts the clinical and business sides of oncology today, and predictions for future impact, with Dr. Mark Green (Chief Medical Officer) and Doug Neely (Senior Director) of Xcenda. Watch and listen as we cover key topics including:

  • What pharmaceutical manufacturers need to consider in developing and marketing for a personalized medicine approach
  • Challenges that pharmaceutical manufacturers face in providing access to patients
  • How personally targeted oncological therapies fit in with the overall sequence of cancer therapies



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