Using Supply Chain Informatics Data to Support Formulary Positioning

Recorded: May 4, 2010  

With managed care's influence looming large, pharmaceutical companies are working harder than ever to develop evidence-based messages that communicate the value of their products. They draw data from market research, health economics and outcomes research. Now, some pharmaceutical companies in the oncology space are turning to supply chain informatics data to support their value stories.

Join us on May 4 at 2:00PM (Eastern) for a live webcast in which we use a case study approach to discuss how supply chain informatics can be integrated with a pharmaceutical company's existing payer messaging to create a more compelling case for equitable reimbursement. Rob Hauser, director of operations - informatics for ION, will cover how companies can:

• Generate timely and clinically relevant comparative data necessary to support your value story
• Develop a cost-effective approach for conducting prospective studies, registries and quasi-registries
• Conduct and evaluate medication therapy management programs aimed at improving patient adherence and outcomes

PRESENTERS:

Manan Shah, PharmD, PhD
Director
Xcenda

Robert Hauser, PharmD, PhD
Director of Operations - Informatics
ION

Back to KnowledgeDriven Webcasts Page