Webisodes

A Shift In How Manufacturers Approach Patient Assistance

The population of underinsured Americans continues to grow. How can pharmaceutical manufacturers ensure that patients continue to receive appropriate access to medications? Morris Lumpkin, Senior Director of Business Development for Lash Group, joins "In the Know" to discuss how healthcare reform and payer concerns have caused manufacturers to reevaluate their approaches to co-pay and patient assistant programs. He highlights new challenges manufacturers face in this area, as well as best practices that have produced measurable, positive results.